Learned a lot about paid media, also great on resume for social. Likeable social media, revised and expanded the new york times and usa today bestsellerupdated with todays hottest sites a friends recommendation is more powerful than any advertisement. Mar 10, 2019 more than three billion people are now on social media. The book is written to be engaging for all levels of expertise in social media and id highly recommend to anyone from the pros looking to spark some. What other book might you compare likeable social media to, and why. The book is heavily facebookoriented, although most of the other networks are at least mentioned in the appendix. Likeable social media helps you harness the power of wordofmouth marketing to transform your business. Get the key points from this book in less than 10 minutes. When you take on this responsibility, its important to keep in mind what you think might be common sense, isnt after all.
Michael stelzner, ceo of social media examiner and author of launch. Nov 21, 2019 social media is the way of the future but its sometimes hard to keep up. Dave kerpen of likeable social media explains social media. This book will teach you how to make that change for your entire business. Start a free 30day trial today and get your first audiobook free.
May 06, 2011 if youre new to social media, likeable social media is a good introduction. If youre been on social media for a while, this book may help you develop a more effective strategy. Likeable hub makes managing social media incredibly easy. Ive only read a few social media books however think like a rockstar by mack collier certainly comes to mind. Whether you are an individual looking to get a job, a small nonprofit looking for donors, a large multinational company or a bold entrepreneur, knowing how to leverage social media is absolutely crucial in the 21st century. Our blog is uptodate with the latest tips, tricks, and inspiration from the smartest team in social. Buy a discounted paperback of likeable social media 3e online from australias leading online bookstore.
Likeable social media audiobook dave kerpen audible. How to quickly propel your business beyond the competition social media teaches businesses how to be nicer to people. Have you listened to any of christopher princes other performances. Likeable social media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Likeable social media, third edition audiobook dave kerpen.
How to delight your customers, create an irresistible brand, and be amazing on. Likeable social media 3e, how to delight your customers. She is the ceo and cofounder of social media agency likeable media, an awardwinning, global agency that works with fortune 500 clients. Engage customers and crowdsource innovation online create content that resonates with consumers and provides value integrate social media into the entire customer experience effectively deal with criticism and negative feedback on social media. The fastest way to contact me for more free business advice is on facebook.
And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status. Written by dave kerpen, audiobook narrated by christopher prince. Likeable is a social first digital marketing agency located in the heart of new york city. Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well doneand that studies show these actions usually make them less likeable. In a world where we are constantly connected, and social media has become. Scott monty, global digital communications, ford motor company. Feb 14, 2019 likeable social media shows you how to. Get 2 audiobooks free, 2 books a month, plus access to more than 700,000 podcasts. If youre not in the social media marketing game, youre not in the game at all. An average of friends plug into every facebook members data stream. Very likeable book would you recommend this audiobook to a friend. Likeable social media by dave kerpen overdrive rakuten. Sex therapists are trained professionals such as physicians, social workers, psychologists, nurses and psychiatrists skilled in the art of helping people work through the guilt, hangups, worries, anger, sexual myths and misconceptions that bedevil our sex lives.
The secret to successful wordofmouth marketing on the social web is easy. Likeable social media book summary norwich business school. How to delight your customers, create an irresistible brand. Likeable social media summary national library board. A fellow mcgrawhill author of the bestselling book likeable social media affiliate link, dave is a founder of the new yorkbased firm of the same name. Likeable social media agency digital marketing firm. Dave is also the cofounder and former ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with triple digit revenue growth for 4 consecutive years. Dave kerpen is the author of likeable social media 3. I truly believe people who stay there longer than a year do love likeable but it takes a certain type of person to buy into it. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks. Likeable local is a software and service solution used by hundreds of marketing agencies to profitably manage their clients social media. Packed with brandnew case studies from todays emerging social sites, this updated edition of likeable social media helps you harness the power of wordofmouth marketing to transform your business. Social media tools discussed in this book were current at the time of printing.
Dave starts every chapter by sharing his personal experience as well as experience fro people around him. Meg riedinger is the chief of staff at likeable local and cohost and producer of the award winning social media podcast, likeable radio show. Engage customers and crowdsource innovation online create content that resonates with consumers and provides value integrate social media into the entire customer experience effectively deal with criticism and negative feedback on social media grow your audience across social channels. In the world of facebook, twitter, vine, instagram, and beyond, that recommendation can travel farther and faster than ever before. More than three billion people are now on social media. Feb 14, 20 likeable social media in todays world social media drives everything.
Engage customers and crowdsource innovation online create content that resonates with consumers and provides valueintegrate social media into the entire customer experienceeffectively deal with criticism and negative feedback on social mediagrow your audience across social channels, and. This audiobook for social media marketing is quite practical and is filled with great tips that you would be excited to apply. In likeable social media which preceded some of these books just mentioned dave kerpen presents many, many commonsense recommendations for using facebook to build relationships with customers, partners and other outside audiences. I was reminded of this after reading dave kerpens likeable social media. Dave kerpen is the founder and ceo of likeable local, a social media software solution for small businesses. Facebook is showing information to help you better understand the purpose of a page. The book is written to be engaging for all levels of expertise in social media and id highly recommend to anyone from the pros looking to spark some creative ideas or explore best practices to beginners looking to capitalize on this emerging communications medium. The 28 best social media marketing audiobooks recommended by seth godin. Dave kerpen ceo expert with likeable media expertfile.
Likeable social media, third edition and millions of other books are available for instant access. However, these tools change quickly, and the reader should check the companys site and read current policies and guidelines related to the tools in case changes and updates have. If youre new to social media, likeable social media is a good introduction. Signin to download and listen to this audiobook today. How to tell your story in a noisy social world audiobook.
From one of the worlds leading figures in the world of social media marketing, likeable social media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. Listen to 150,000 of best sellers and new releases on your iphone, ipad, or android. Harness the power of social media to attract new customers and transform your business. See actions taken by the people who manage and post content. Likeable social media dave kerpen soundview summary. Review the key ideas in the book likeable social media by dave kerpen in a condensed soundview executive book summary. Dave kerpen had just come off the stage at sxsw 2012 when i caught him for this interview. Jul 25, 2018 pdf online likeable social media, revised and expanded. Click here if you cant see this video of dave kerpen on likeable social media. What other book might you compare likeable social media to and why. Likeable social media, revised and enlarged by dave kerpen. About for books likeable social media, revised and expanded. In the world of facebook, twitter, and beyond, that recommendation can travel farther and faster than ever before.
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